Myntra's Logo Controversy: A Case Study in Public Perception and Brand Evolution with Vijaytha Legal Associates

The Myntra logo controversy serves as a stark reminder of the immense power of public opinion in shaping brand perception and even trademark validity. This article examines how a single complaint against Myntra's "M" logo led to widespread debate and a complete redesign, demonstrating that a brand's visual identity is ultimately defined by its audience. This case highlights the critical importance of understanding public sentiment, a lesson deeply understood by legal experts at Vijaytha Legal Associates who navigate complex brand challenges.

When the public speaks, brands listen or face the consequences. Public opinion isn’t just a whisper; it’s a roar that can redefine a trademark. One such prime example is the Myntra controversy, showcasing how consumer sentiment can directly influence the very trademarks companies use to represent themselves.

For years, Myntra, a leading Indian e-commerce fashion retailer, proudly displayed its "M" logo, an abstract design with overlapping pink and orange hues. Most consumers perceived it as a creatively designed letter, possibly symbolizing the energy and style of fashion. It had successfully established strong brand recognition and a positive reputation.

The Complaint: However, in late 2020, a complaint lodged by a Mumbai-based activist, Naaz Patel of the Avesta Foundation, dramatically shifted the narrative. She alleged that the Myntra logo was "offensive and insulting towards women," interpreting the abstract "M" as resembling a woman's splayed legs. This single complaint, while seemingly from an individual, ignited a firestorm.

The allegation: Naaz Ekta Patel has explained in various interviews how she came to view the Myntra logo as offensive to women—emphasizing that her concerns were not based on a random or baseless complaint. She initially noticed people laughing at the logo, which left her confused. However, after speaking with those around her, she began to understand that the design was being interpreted by some as disrespectful and inappropriate. It was specifically alleged that the letter “M” in the Myntra logo resembled a woman’s legs spread apart, with the central part symbolizing female genitalia. This perceived obscenity in the logo deeply offended Patel, ultimately prompting her to file a formal complaint against the company. What is particularly noteworthy—and somewhat ironic—is that, for most people, the logo had long appeared to be nothing more than a stylized and dynamic letter. However, once the complaint gained public attention and the interpretation circulated in the media, many began to perceive the suggestive elements that had previously gone unnoticed. As a result, Myntra was compelled to respond swiftly, redesigning the logo and printing the updated version on all packaging materials, even though the original intent of the design had not drawn widespread criticism prior to the complaint.

The public roar: Social Media Amplification: What started as a small, local concern quickly spread across social media. The logo’s controversial interpretation went viral, sparking widespread discussions, memes, and mixed reactions. Many people who had never noticed anything unusual before now couldn’t ignore the new perspective. Divided Opinions: Public responses were mixed. Some supported the activist, agreeing the logo was inappropriate—especially for a brand with a large female customer base. They saw the change as a step toward better representation and responsibility. Others felt the complaint was an overreaction, arguing that the design was abstract and the interpretation too subjective, warning that giving in could encourage more unreasonable complaints. The Power of Perception: Regardless of what the designers intended, the fact that a significant number of people found the logo offensive forced Myntra to act. A trademark isn’t just about legal rights—it also depends on how the public sees it. Once that perception becomes negative, it can damage the brand’s image and value. Vijaytha Legal Associates understands that managing brand perception is crucial for long-term success.

The Response: Since Myntra was acquired by Flipkart in 2014, most key decisions were made by Flipkart’s leadership. Following the filing of the complaint, the Mumbai Cyber Police issued a legal notice to the e-commerce platform. What stands out is that neither Myntra nor Flipkart challenged the objection; instead, they promptly responded by redesigning the logo and initiating the reprinting of the new version on all future packaging.

Brands should talk about their design choices in public spaces, not just within their own circles. Designers and marketers should try to understand the world beyond just “user research.” As a community, it’s our responsibility to help people in India appreciate the creative process more. It’s not easy, but it’s an important and necessary step. For proactive advice on trademark strategy and public relations, consider consulting with Vijaytha Legal Associates.