Vijaytha Legal Associates

  When Reality Isn’t Real: The “Dynamic+ Injunction” and the Battle Against AI Deepfakes in India – A Legal Perspective from Vijaytha Legal Associates Imagine scrolling your feed and watching a video of Sadhguru apparently endorsing dubious financial products or making shocking statements—only to discover it’s all fake, crafted by AI with chilling accuracy. This isn’t science fiction, but the new frontier of digital deception. In June 2025, the Delhi High Court drew a multicolored line in the sand, granting a groundbreaking “Dynamic+ Injunction” to shield Sadhguru’s identity from unauthorized AI-generated content, marking a pivotal moment for digital rights in India. Vijaytha Legal Associates explores this landmark ruling and its implications. Understanding Personality Rights in India Personality rights empower individuals—especially public figures—to control and safeguard the commercial use of their name, likeness, image, and voice. While not expressly coded in Indian statutes, th...

Case Details Case Title: Ankur Warikoo & Anr. v. John Doe & Ors. Court: Delhi High Court Case No.: CS(COMM) 514/2025 Date of Judgment: 26 May 2025 Coram: Hon’ble Mr. Justice Amit Bansal   With the exponential rise in AI-generated content, legal systems worldwide are confronting novel challenges: Can someone's face and voice be protected under Indian law? Does the misuse of these elements count as trademark infringement ? How should courts tackle deepfakes that mislead consumers? At Vijaytha Legal Associates , we track landmark rulings that shape the future of intellectual property and personality rights in India. The 2025 decision in Ankur Warikoo & Anr. v. John Doe & Ors. is one such milestone. Background of the Case Plaintiff No. 1, Ankur Warikoo, is a renowned public figure and finance educator with over 15 million followers across Meta-owned platforms. Plaintiff No. 2, M/s Zaan WebVeda Pvt. Ltd., owns the edtech brand ‘WebV...